2007 Year-End Zeitgeist

"Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries we receive every day. We have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers.

2007 Year-End Zeitgeist

We're bidding adieu to 2007 with a look back at the breaking news, the big events and the must-have gadgets that captivated us this year (give or take a few weeks; we compile this list by early December). To get a glimpse of what's been on our collective consciousness, we mined billions of search queries to discover what sorts of things rose to the top. We encourage you to check out our findings to see if you, too, reflect the zeitgeist — the spirit of the times.


Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Fastest Rising (U.S.)

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith

Fastest Falling (global)

1. world cup*
2. mozart
3. fifa
4. rebelde*
5. kazaa
6. xanga
7. webdetente
8. sudoku
9. shakira
10. mp3

*featured in our 2006 fastest-rising list
Methodology

In compiling the 2007 Year-End Zeitgeist, we studied the aggregation of billions of search queries people conducted on Google. We should note that no individual searcher's information was made available to us. Except where noted, all of these search terms are most popular for Google.com in the U.S.